The Problem
Customer questions and admin tasks eat up a lot of time.
From class questions to contract changes: requests either come in outside opening hours and still need a prompt answer, or they tie up a lot of capacity during work hours that's actually needed for customers on-site.
Customers expect fast answers to class questions and contract changes, even at 10 PM.
Valuable time and on-site care are lost to recurring emails and contract admin.
The Solution
MagicAI Chat is your digital team that answers requests around the clock.
Takes over the tasks from your on-site team that don't need a human touch.
How it works
1 chat. 5 digital team roles. Unlimited capacity.
From winning new members to contract end: MagicAI Chat handles routine tasks for your team.
Agent #1
Sales
Turns interest into tours and informs about memberships. Answers pricing, books trials, follows up on stalled inquiries — in many languages, on many channels.
- This is how Tom booked his trial at 10 PM.
Agent #2
Retention
Catches cancellations with pauses, incentives, and PT alternatives. Saves the contract before the member has finished writing the cancellation email.
- This is how Sarah's drift never became a cancellation.
Agent #3
Onboarding
Guides new members through week one. Answers the small questions that decide whether someone shows up the second time.
- This is how Maya made it past week one.
Agent #4
Member Service
Hours, classes, billing, contract and membership changes — instantly. Handles the routine questions that quietly eat up your team's day, so they can be on the floor.
- This is how Marcus paused his contract at 6 AM.
Agent #5
Handover
Complex or emotional? Your team steps in with full context — the conversation, the member's history, the next best action — already on screen.
- This is how Lisa got the message that actually moved her.
The facts
Gains of studios already using MagicAI Chat.
Always on
Team relief
Answers
MagicAI Chat conversation data, Sep 2026. Answer rate depends on each studio's knowledge base.
Integrated in Magicline.
No Add-on.
The whole MagicAI Suite
MagicAI consists of different solutions, available as a package or separately.
MagicAI Suite
MagicAI Engage reaches out. MagicAi Chat responses.
More about MagicAIMagicAI Engage
Never lose customers again without noticing.
More about MagicAI EngageFAQ
Do I need to be a Magicline customer to use MagicAI Chat?
Yes. MagicAI Chat is natively integrated into Magicline and requires you to be a Magicline customer. New customers can switch from their current gym management software to Magicline and MagicAI Chat as part of the onboarding process.
Will MagicAI Chat replace my staff?
No. MagicAI Chat makes your staff significantly more effective. It takes over the routine interactions that currently take up most of your team's time: FAQs, billing requests, lead follow-up, basic administration. Your staff can focus on intensive coaching, personal connection and the authentic human experience that defines your studio.
Can MagicAI Chat give my members false or made-up information?
MagicAI Chat is tightly controlled and draws its answers only from your Help Center, predefined terminology and live member data. It does not search the internet and does not generate information outside its defined knowledge sources. Every answer your members receive is backed by the documents you provide.
What does MagicAI Chat cost?
The price of MagicAI Chat depends on your number of locations and campaigns. To get the right package for your studio, contact our team. We will walk you through the options and find the best offer. You can book a demo via the website.
How do I get started with MagicAI Chat?
MagicAI Chat is available to all active Magicline customers. Existing customers can schedule an appointment with our team. If you are not a Magicline customer yet, contact our team to discuss onboarding. We will set you up with Magicline and MagicAI Chat in the same process. Book a demo on our website to get started.