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MagicAI Supports your team and
drives your growth.

Drive member retention and profitability at every location.

Gym software with automatic member re-engagement through targeted class recommendations.

Proof, not a promise:
Gains of studios already using MagicAI.

Engage · Reactivation

13%
more at-risk members came back within 14 days.

Chat · Team relief

97out of 100
chat conversations took place without the team having to get involved.

Chat · Always On

35%
of chat requests came in outside opening hours.

Engage: controlled pilot with several studios vs. a control group without Engage (as of 15 Sep 2026).
Chat: conversation data (September 2026).

MagicAI understands patterns and reacts at the right moment.

MagicAI helps you spot early when members are about to become quiet quitters, so you can act in time.

Magic AI v7 - English
  1. Signal

    Activities, check-ins and contract status are tracked in real time.

  2. The right moment

    MagicAI Engage recognizes the moment when reaching out can still succeed.

  3. Action

    Automatically sends WhatsApp messages, texts, emails or push notifications.

  4. Member stays

    The report shows: Members stay instead of drifting.

Research Paper · 2026

Why members quit quietly and how data spots it sooner

Members rarely quit overnight. The pullback shows up in the data weeks earlier: fewer visits, new time slots, skipped classes. Karl Foster, Head of AI, and Daniel Gonzalez, VP of Data, show which signals you can catch early and how digital engagement shortens dormancy and keeps members active across every location.
Get the research paper Free · 15 pages · Available now
Cover of the research paper “Bringing members back”

More Service. More Satisfaction. More active Members.

How MagicAI helps you prevent the 7 stages of quiet quitting.
Tom

Tom booked a trial session at 10 pm.
When the gym was closed.

Tom sent his message after the front desk had closed for the night. MagicAI Chat answered his questions about a trial membership in seconds and booked him a session for Saturday. By Monday, Tom was a member.

MagicAI Chat
Instant response Member acquisition
Maya

Maya almost quit in week 1.
Engage brought her back.

Maya signed up, but only came in twice during her first 3 weeks. MagicAI Engage noticed, sent her a personalized reminder about a yoga class based on her preferences and offered her a voucher for a free trial session. Maya now works out 3 times a week.

MagicAI Engage
Early activation Formed a new habit
Marcus

Marcus had a question at 6 am.
And got an answer in seconds.

Marcus works out 5 times a week and never complains. Before the gym opened one morning, he asked the AI chat assistant whether he could pause his membership while he's away for 2 weeks. MagicAI Chat took care of it right away, in his language.

MagicAI Chat
Self-service Loyalty secured
Sarah

Sarah's visits were dropping.
The AI team noticed first.

Over the course of a month, Sarah's visits had quietly tapered off. No complaint, no cancellation – just a slow drift. MagicAI Engage picked up on it, triggered a personalized check-in on her preferred channel and suggested a class she used to love. 2 weeks later, she was back 4 times a week.

MagicAI Engage
Predictive model Drift prevented
Lisa

Lisa had been gone for 6 weeks.
A generic email wouldn't have worked.

After a busy quarter at work, Lisa stopped coming to the gym. The standard response would have been a generic “We miss you” message. MagicAI Engage knew which classes Lisa used to book, which channel she actually reads and what would get her to come back. And it was right: she booked a class that same day.

MagicAI Engage
Personalized outreach Member recovered
David

David left 6 months ago.
Then he got the right message.

David had been a member for 2 years before he ended his membership. MagicAI Engage waited for the right moment – a new deal matched to his old plan – and sent him something that felt made just for him. He came back and picked up right where he'd left off.

MagicAI Engage
Automated win-back Revenue recovered

More than 10,000 studio owners trust our platform.

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Your business and MagicAI

Retain members at every location. Built to scale.

When you run multiple locations, every single one has to be profitable. Engage makes member retention measurable and easy to manage across your whole portfolio, without setting up local processes at each site.

Get in touch
  1. Consistent across every location
    Configure it once and get the same results everywhere.
  2. Makes profitability visible
    Shows how well member retention is working at each location.
  3. Simple for every team
    No training needed. It just works in the background.
WhatsApp · Retention Agent · Nadine S.
I am bored with my routine lately.
We have new low-impact classes starting next week!
I also just do not have the time anymore.
A 3-month off-peak trial could work for your schedule.
AI Protocol — Churn Prevention
  1. USE GET_MEMBER to fetch contract & visit history.
  2. Suggest low-impact classes or schedule changes first
  3. Offer off-peak flexible membership if member cites time
Executing churn prevention protocol…
AI Performance
28sResponse time
€0.15Cost per chat
24/7Availability
∞Capacity
Conversations
27Today
168This week
190This month
1,240All time
Outcome Achievement
72%20%8%
M PAUSE_MEMBERSHIP
member_id"NDB-4821"
duration30 days
reason"work schedule"
Calling API…
▾ Nadine Schroeder
ContractAnnual
Last Visit12 days ago
Churn Risk79%
ChannelWhatsApp
Avg. Messages to Outcome
6.8Overall avg.
4.2Retention Agent
9.1Member Svc.
12.9mAvg. duration
Applying Guidance
ToneEmpathetic
LengthStandard
Suggest low-impact classes before discussing cancellation
Offer off-peak flexible membership for busy schedules
Mention the 3-month off-peak trial offer
Agent Performance by Outcome
Retention 73%Member Svc 67%
Outcome Rate
This month
68% Last month
137 Outcomes achieved
53 No outcome
Magicline

Integrated in Magicline.
No add-on.

Two people shake hands
MagicAI
Experience MagicAI Engage and Chat firsthand.
In a free demo, we’ll show you exactly how MagicAI works for your studio.
Get consultation now

MagicAI Engage reaches out. MagicAI Chat responds.

Always close to your members, with zero extra effort: the two MagicAI solutions are true team players.

MagicAI Engage

Proactively reaches out to members exactly when it matters. For example, when they come to training less and less often.

AI MagicAI Chat

MagicAI Chat

Responds to customers and members reaching out. For questions as well as self-service topics like contract changes.

Magicline

The best gym management
software for you

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