Discover now MagicAI – your digital team built into Magicline
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    • Always On for Your Members. Always Ready to Resolve.
      MagicAI Chat Always On for Your Members. Always Ready to Resolve.
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MagicAI Supports your team and
drives your growth.

Drive member retention and profitability at every location.

Gym software with automatic member re-engagement through targeted class recommendations.

More than a promise:
Facts from studios that use MagicAI.

Visits

+ 27 %
more visits per member per week.

Return

44 / 100
came back. Without an activating message it was only 34.

Reactivation

+ 33 %
of inactive members could be reactivated.

Manual Effort

0 min
more effort required from your team.

MagicAI Engage reaches out. MagicAI Chat responses.

Always close to your members, with zero extra effort: the two MagicAI solutions are true team players.

MagicAI Engage

Proactively reaches out to members exactly when it matters. For example, when they come to training less and less often.

AI MagicAI Chat

MagicAI Chat

Responds to customers and members reaching out. For questions as well as self-service topics like contract changes.

More Service. More Satisfaction. More active Members.

How MagicAI helps you prevent the 7 stages of quiet quitting.
Tom

Tom booked a trial session at 10 pm.
When the studio was closed.

Tom wrote in when no one was left at the front desk. MagicAI Chat answered his trial-membership questions in seconds and booked him a slot for Saturday. By Monday, Tom was already a full member.

MagicAI Chat
Instant response Lead
Maya

Maya Nearly Quit in Week One.
Engage Pulled Her Back.

Maya signed up but only made it to the studio twice in her first three weeks. MagicAI Engage spotted the pattern, sent a personalized reminder about a yoga class based on her preferences, and offered a voucher for a free trial session. Maya now trains three times a week.

MagicAI Engage
Early Activation Habit Formed
Marcus

Marcus Had a Question at 6 AM.
He Had the Answer in Seconds.

Marcus is one of the studio’s most loyal members — five times a week, never complains. Before his early workout, he asked the chat AI assistant whether he could pause his contract for two weeks of holiday. MagicAI Chat handled it instantly, in his language, before the front desk had even opened.

MagicAI Chat
Self-Service Loyalty Protected
Sarah

Sarah’s Attendance Quietly Dropped.
The AI-Team Caught It First.

Sarah’s attendance had been quietly dropping for a month. No complaint, no cancellation — just a slow drift. MagicAI Engage flagged the pattern, triggered a personalized check-in on her preferred channel, and reconnected her with a class she used to love. Two weeks later, she was back to four visits a week.

MagicAI Engage
Predictive Model Drift Prevented
Lisa

Lisa Was Gone for Six Weeks.
A Template Wouldn’t Move Her.

Lisa stopped showing up after a busy quarter at work. The default response would have been a generic “we miss you” blast. MagicAI Engage knew which classes Lisa used to book, which channel she actually reads, and what would make her come back. The message was short, specific, and timely. She booked a class the same day.

MagicAI Engage
Personalized Outreach Member Recovered
David

David Cancelled Six Months Ago.
He Got the Right Message.

David had been a member for two years before he cancelled. MagicAI Engage waited for the right moment — a new offer priced to match his old plan — and reached out with something built for him, not for everyone. He came back. The relationship picks up where it left off.

MagicAI Engage
Win-Back at Scale Revenue Recovered
The 7 moments of quiet quitting.
Members keep disappearing seemingly without warning. But in most cases it could have been prevented — with better communication at one of these 7 stages.
Learn more

More than 10,000 Studio owners trust our platform.

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Your business and MagicAI

Retain members at every location. Built to scale.

When you run multiple locations, every single one has to be profitable. Engage makes member retention measurable and easy to manage across your whole portfolio, without setting up local processes at each site.

Get in touch
  1. Consistent across every location
    Configure it once and get the same results everywhere.
  2. Makes profitability visible
    Shows how well member retention is working at each location.
  3. Simply for every team
    No training needed. It just works in the background.
WhatsApp · Retention Agent · Nadine S.
I am bored with my routine lately.
We have new low-impact classes starting next week!
I also just do not have the time anymore.
A 3-month off-peak trial could work for your schedule.
AI Protocol — Churn Prevention
  1. USE GET_MEMBER to fetch contract & visit history.
  2. Suggest low-impact classes or schedule changes first
  3. Offer off-peak flexible membership if member cites time
Executing churn prevention protocol…
AI Performance
28sResponse time
€0.15Cost per chat
24/7Availability
∞Capacity
Conversations
27Today
168This week
190This month
1,240All time
Outcome Achievement
72%20%8%
M PAUSE_MEMBERSHIP
member_id"NDB-4821"
duration30 days
reason"work schedule"
Calling API…
▾ Nadine Schroeder
ContractAnnual
Last Visit12 days ago
Churn Risk79%
ChannelWhatsApp
Avg. Messages to Outcome
6.8Overall avg.
4.2Retention Agent
9.1Member Svc.
12.9mAvg. duration
Applying Guidance
ToneEmpathetic
LengthStandard
Suggest low-impact classes before discussing cancellation
Offer off-peak flexible membership for busy schedules
Mention the 3-month off-peak trial offer
Agent Performance by Outcome
Retention 73%Mbr Svc 67%
Outcome Rate
This month
68% Last month
137 Outcomes achieved
53 No outcome
Magicline

Integrated in Magicline.
No Add-on.

Two people shake hands
MagicAI
Experience MagicAI Engage and Chat firsthand.
In a free demo, we’ll show you exactly how MagicAI works for your studio.
Get consultation now

The whole MagicAI Suite

MagicAI consists of different solutions, available as a package or separately.

MagicAI Engage

Never lose customers again without noticing.

More about MagicAI Engage

MagicAI Chat

Less admin time for your team. More face-to-face time with your members.

More about MagicAI Chat
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software for you

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