The gym management software of the future

Magicline is Europe's leading cloud-based gym management software. With us, you can manage your gym or studio more efficiently, attract and retain members easily and thus increase your revenue.

18-time
award winner
For all studio types/sizes
and franchises
Free
member app

Gym management Take your studio to the next level

Manage your entire fitness business with just one gym management software. From lead generation, digital membership signing, automated communication, capacity and access control to fee management and training support. You've never managed your studio so efficiently. And the best: you can manage multiple facilities via just one centralized interface.

Lead acquisition via our online booking portal Gain new members easily online

Offer day tickets and trial trainings to attract new leads and potential members via our MySports.com booking platform. On your individual MySports web page you can showcase your facilities, services and class offers. Simple, fast and free of charge. Here your member's digital customer journey begins.

Individual training plans, member self-service or ZoomTM classes for at home. Offer your studio's services online and be wherever your members are - with the free MySports app. Top rated in all app stores.

Our 5 star- rated member app

Magicline Features

With our scheduling tool class planning becomes easier than ever. It takes all resources that are required for a session including staff, rooms and equipment into account automatically and thus avoids conflicts of any kind. You can also set a maximum amount of participants per class and create waiting list options to avoid overbooking.

In the analytics section you will find all kinds of business analyses on members, memberships and finances that you need to run your studio successfully. Analyses on the utilisation of your studio and your classes are also available. Nicely displayed, easy to understand and exported with just a few clicks.

Magicline gym management software is ideal to manage several facilities via just one centralized interface. Data such as employees, memberships and much more can be easily created for all facilities or individual studios. In the analytics area, you also have an overview of the figures for each facility and can compare them with each other.

Class scheduling

With our scheduling tool class planning becomes easier than ever. It takes all resources that are required for a session including staff, rooms and equipment into account automatically and thus avoids conflicts of any kind. You can also set a maximum amount of participants per class and create waiting list options to avoid overbooking.

Analytics

In the analytics section you will find all kinds of business analyses on members, memberships and finances that you need to run your studio successfully. Analyses on the utilisation of your studio and your classes are also available. Nicely displayed, easy to understand and exported with just a few clicks.

Multi- facility management

Magicline gym management software is ideal to manage several facilities via just one centralized interface. Data such as employees, memberships and much more can be easily created for all facilities or individual studios. In the analytics area, you also have an overview of the figures for each facility and can compare them with each other.

With each Magicline license you get the MySports member app for free. With the app, your members can access their training plans, track their training progress, book classes, participate in Zoom™ classes or manage their membership data themselves. You can also use the app to contact your members and inform them about news.

Magicline provides you with a well- designed dashboard for each member. Here you can easily enter, adjust and view all kind of data related to the member. For example, you can see the check- in activity, booked appointments and the communication history or check the payments and credits of each member in your gym.

You can easily create individual training plans in Magicline based on the medical history and the goals of your member. You can also insert YouTube links with exercise videos for detailed instructions for your members. All training plans, videos and your member's training progress can be accessed via the app or online.

Member app

With each Magicline license you get the MySports member app for free. With the app, your members can access their training plans, track their training progress, book classes, participate in Zoom™ classes or manage their membership data themselves. You can also use the app to contact your members and inform them about news.

MySports.com

MySports.com is the online booking portal where you can present your studio and offers free of charge. Fitness enthusiasts can book trial trainings, day passes, classes or coaching session as well as sign up for memberships and pay directly online. All booking information are directly transferred to your Magicline.

Member management

Magicline provides you with a well- designed dashboard for each member. Here you can easily enter, adjust and view all kind of data related to the member. For example, you can see the check- in activity, booked appointments and the communication history or check the payments and credits of each member in your gym.

Training support

You can easily create individual training plans in Magicline based on the medical history and the goals of your member. You can also insert YouTube links with exercise videos for detailed instructions for your members. All training plans, videos and your member's training progress can be accessed via the app or online.

We keep a digital cash journal in your Magicline. This gives you the option of granting discounts or offsetting credit balances for certain members during sales, for example.

We also offer a tax portal in your Magicline. In consultation with your tax advisor, you can define posting rules or use the pre- defined account system. A single click on a button is all it takes and the information will be provided as an Excel, DATEV or SAP export.

Membership fee management

Manage your membership fees, payment runs and the dunning process via Magicline. With our software you are able to configure dunning levels and automatic communication processes to make sure your members pay their dues.

Digital cash register

We keep a digital cash journal in your Magicline. This gives you the option of granting discounts or offsetting credit balances for certain members during sales, for example.

In addition, we offer a modern and cloud-based TSE backup of the digital cash register so that tax audits run smoothly.

Tax consultant portal

We also offer a tax portal in your Magicline. In consultation with your tax advisor, you can define posting rules or use the pre- defined account system. A single click on a button is all it takes and the information will be provided as an Excel, DATEV or SAP export.

Digital membership contracts

With our integrated sales tool you can create individualized digital membership contracts in seconds. Discounts and additional services can be directly taken into account during the sales process. After signing digitally, the customer automatically receives the signed contract from you by email, mail or as a printed copy.

Member marketing

With our brand- new referral feature you can leverage the power of word-of-mouth marketing and reward your members for acquiring members for you by sending out promo codes. You can decide when and what kind of reward you want to grant. Member marketing has never been so easy!

Top rated on all platforms

Our successful partners

Wilhelm Schröter

»With Magicline we are finally up to date with the latest technology. We can now map all processes in our software and are therefore much more efficient.«

Henrik Gockel

»I'm happy for everyone who hasn't yet recognized the potential of Magicline, because it will ensure my competitive edge a little longer. I am sure that Magicline will become the standard solution for the entire industry.«

Dr. Björn Schultheiss

»I think the way the Magicline team develops software is unique for our industry: agile, highest level technology, very customer-oriented and with powerful man power behind it.«

Benedikt Waldner

»By optimizing processes, our licensees save an enormous amount of time and can concentrate even more.«

Alexander Sosa

»With Magicline, the topic of digitization has finally shifted from being a buzzword that has always been sought in the industry to a permanent and reliable factor in all my clubs, which gives us immediate competitive advantages.«

3,614,799 studio members
4,187 studios
10 countries

Get started now

You are only one click away from getting started with Magicline, the gym management software of the future. With our free version you can test the features and explore the advantages of top- notch digital gym management. Feel free to also contact one of our experienced customer success specialists directly to get an individual and non- binding personal consultation.