360° software for your gym Digitalize facilities.
Digitalize your gym with Europe’s leading gym management software!
We are the fitness industry’s digital infrastructure. Our customers include RSG Group (McFIT, John Reed, High5), clever fit and Bodystreet. RSG Group is the largest European fitness chain, clever fit is the strongest franchise system in the premium discount sector and Bodystreet the largest EMS franchise system. Our success story continues. We are the digital backbone for the most innovative concepts in the industry but particularly proud that several thousand individual studios consider us to be No. 1 as well.
Why? Because we offer the best solutions for the industry's greatest challenge:
to attract and retain members in a digital world.
Convert
prospects
Create and promote online lead campaigns
Attracting prospects and members is one of the most demanding challenges of our time. There are more and more providers, communication channels and thus opportunities for competition. That is why it is vital to conduct relevant and cost-efficient online marketing.
For this reason, each of our customers receives attractive landing pages that are linked to Magicline and can be advertised via social networks and search engines. This automatically generates more leads and memberships for your gym or studio!
Seamless integration into lead management
Magicline offers what studio operators value most- low administrative effort. All your generated leads automatically will be saved in one central point in your Magicline. This makes lead management very simple and clear.
Our modern cloud solution enables operators to manage online acquired leads anywhere at anytime and to contact them immediately during their decision-making process. Studio operators thus achieve a higher conversion.
New
Qualified
Contacted
Sales
Tool
Self-
Service
clever fit solutions
Digital sales and self-service tools in the studio
The transition from trial training to membership often fails because of the sales conversation. With the help of the Magicline Sales Tool, it is possible for any employee to respond to the individual wishes of the prospective member in a few simple steps. Whether discounts, sauna or beverage packages - with just a few clicks the tailor-made contract is ready.
Often, studio operators and trainers are often too involved in the day-to-day business and therefore do not have the time to take care of every prospective member. Still members want to have transparency and full control of their contracts. To ensure that no prospective members are lost, we offer special self-serve tools that can be operated intuitively by (prospective) members themselves on their tablet or smartphone without any extra work for you.
Flexible pricing structures in Magicline
Depending on the type and size of the studio, there are individual requirements for pricing structures. With the help of Magicline, studio operators can adapt their offer from anywhere at anytime and make changes for all studios with just one click. All pricing updates and special offers are then automatically and immediately transferred to all platforms linked to Magicline.
Thanks to our many years of intensive cooperation with small and large fitness providers, Magicline can now implement almost any pricing concept. It is not unusual for us to work together with our customers on new models and we are always happy to receive new inspiration and ideas.
Excite
members
MySports: the free studio app for members
Whether it's ordering a taxi, delivering food or the nearest available Car-Sharing car, everything is just a single click away nowadays. So it's only logical that Magicline has also developed an app called MySports. This app allows digital access to the gym for every member. There are also many other advantages such as immediate booking of classes, digital training plans or fitness assessments. A capacity tracker is also integrated directly into the app so that all members can see how many people are expected in the studio.
- Mobile access to the gym
- Class schedule, appointment booking, video-workout
- Communication directly via push notifications
- Capacity tracker for each studio
Digital training support
Another component of a modern studio is digital training support. Members can easily receive information about fitness equipment and the correct execution of exercises with step by step instructions via a mobile device. This increases not only the member’s comfort but also safety.
Technical interface (API) to Magicline
Studio operators who want to individually design their web presence can also integrate our online booking system into their website. This allows in-house web developers as well as agencies to individually design your lead campaigns, trial trainings and online contracts and link them to Magicline.
Always stay in touch via the communication center
Magicline offers every client versatile solutions to communicate with their members and prospects. Emails, letters, SMS, push or serial messages can easily be sent to individuals or defined groups. In order to keep the administrative effort as low as possible, Magicline provides various templates and allows the creation of your own email templates as well.
In addition, certain notification rules can be set so that members are contacted on their birthdays and receive appointment or cancellation reminders automatically.
Studio finances and payment methods at a glance
In order to make financial accounting as clear and straightforward as possible, all payment runs are recorded in detail in Magicline. If you don’t want to accept cash, you can use our virtual cash register to sell protein shakes, snacks or other items.
In the event of outstanding accounts, our bookable, multi-stage dunning process can assist. In order to avoid unpleasant surprises during the tax audit, we offer a special tax advisor portal including DATEV export. Payments run automatically and studio owners can turn their attention to their main task: members.
Member
retention
Detailed Studio Analysis
To help studio owners make better strategic decisions, Magicline offers a detailed and visually appealing dashboard including the most important figures. For example, operators can identify their members' catchment areas using a map view, evaluate age distribution by gender or examine the sales potential of individual products.
All these findings can then be used to derive new campaign measures that lead to success.
Motivate members in a digital world
In order to motivate members for the long term, studio operators must meet a wide range of needs: while some prefer home workouts or outdoor activities, others want to train at any time. Many would like to watch a film while working out or access their performance results. Whatever the requirement, Magicline, as a strongly networked software partner, provides the technical infrastructure. We cooperate with renowned manufacturers such as MATRIX, GANTNER, milon, EGYM, InBody and Tanita.
Get started now
You are only one click away from getting started with Magicline. With our free demo version you get a first glance at the functionality of our software. You can also contact one of our experienced client reps directly to clarify your software needs in a personal conversation.
With Magicline we are finally up to date with the latest technology. We can now map all processes in our software and are therefore much more efficient.
I'm happy for everyone who hasn't yet recognized the potential of Magicline, because it will ensure my competitive edge a little longer. I am sure that Magicline will become the standard solution for the entire industry.
I think the way the Magicline team develops software is unique for our industry: agile, highest level technology, very customer-oriented and with powerful man power behind it.
By optimizing processes, our licensees save an enormous amount of time and can concentrate even more.
With Magicline, the topic of digitization has finally shifted from being a buzzword that has always been sought in the industry to a permanent and reliable factor in all my clubs, which gives us immediate competitive advantages.
Thanks to Magicline & MemberCash I enjoy security and great relief in my daily work. And of course my members also benefit from the smart features and services.
Every day, three studios
choose Magicline
More than 4,000 studios and 3,614,799 studio members have already chosen Magicline. But there’s more to come since every day three new studios decide to start their journey to success with us.
- 3,614,799 studio members
- 4,187 studios
- 10 countries