The sales process is one of the most complex areas in the fitness industry, because many different levels have to be integrated and it is almost inseparable from lead management.
A lead is not just a new member. Not every new member is equally weighted in its value for a studio. And not every lost member can be attributed to poor sales or lead management. Starting with lead management that is unparalleled in the industry. We have developed a marketing concept that promises the highest possible conversion rate that is currently possible at the respective conditions.
Thanks to our experience, we have created guidelines that not only generate leads but also convert them into new customers in a step-by-step process. This is because the further processing and follow-up of a lead is normally even more important than the initial generation. Many gyms reach their limits at this point, which is why we have developed a system that allows gyms to acquire significantly more new customers in just a few steps with the existing staff.
These members are then immediately fully integrated into Magicline and their data is evaluated to improve lead management. Our software is continually being developed further and is therefore always up to date. The data of existing customers are also regularly evaluated in this way, not only to be able to offer them a highly individual service, but also to keep their administration as simple as possible.