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Magicline About us

The 360° solution for the fitness industry

We are Magicline - Germany’s largest member administration software. Under the umbrella of Sport Alliance GmbH, we provide fitness operators with a 360° premium solution for the management of their administrative tasks and the digitalization of their studios. In addition, we offer innovative solutions to attract new prospective members and tools to convert them into members online or directly in the studios. With MySports, we also have our own free app, which significantly simplifies both workout plan creation and implementation.


The best gyms run on Magic­line


Magicline is already used by over 6.311 studios and studioMembers studio members throughout Europe. From large fitness chains to ambitious individual studios, we are the perfect solution and respond to each client individually, both in terms of the offer and the support. We are Magicline - and we are always by your side.


Sport Alliance

Sport Alliance

If you would like to find out more about Sport Alliance and the group of companies, please click here:
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